What Is The Thing You Need To Make Money From Information Products?

I’m going to tell you why people don’t make money from their information products. Then you’ll learn how to make yours a money maker.

Many people online are trying to make money with information products and fail. What’s the problem?

Where People Go Wrong

They come up with an idea, offer it for sale and then wonder why loads of people aren’t buying it. Why?

The answer is real simple. It’s simply because either no-one wants it or very few want it. So the seller creates a wonderful sales letter written in order to convince someone to buy. Still this doesn’t work. The reason for this is that if you’ve got to convince someone they want your product you’ve already lost the sale. Plus… you’re making it hard for yourself.

Think of it this way. If you had an extremely thirsty person in front of you then would you need a long convincing sales letter to get them to want to buy a drink? Of course not. The person ALREADY WANTS A DRINK. No need for convincing.

So make it easy by finding out first what your buyer’s ALREADY WANT. No convincing needed. An easy sale.

What Type Of Information Product?

The best will always be a solution. But I’ve found that what works best is ONE step-by-step solution to ONE specific problem that gives results in a short space of time.

Examples would be ‘How To Stop Your Puppy Biting Instantly’, Learn To Play Electric Guitar In Just Seven Days’, ‘Write A High Conversion Sales Letter In 30 Minutes’.

Then the product will simply tell them how to do it in step-by-step fashion. That’s what buyers already want.

Can you see why these types of information product titles sell? They are specific solutions to problems that your customer have. They want a quick solution. The quicker and easier it is the more they want it.

So what you need to do is create an information product that has a step-by-step solution. One that will get rid of people’s problems very quickly.

I bought a product a long while ago called ‘How To Write An Article In 7 Minutes’. I got it because at the time articles were taking me ages to write. It turned out to be a very good product. It worked.

So remember, to make your information product sell go and find out what subjects to create your product about. If you do this then you will make money.

Information Products Marketing Can Pay You Well!

What is Information Products Marketing?

Simply said, information products marketing gives people the information they want when they want it.

In other words, info products marketing is the marketing of knowledge-based products that are delivered electronically via the Internet. These products can be emailed as down-loadable files, and they provide information on a topic that people are interested in and are willing to pay for.

Many internet marketing gurus agree that info products presents a huge online home business opportunity.

Why Should You Consider Information Products Marketing?

Information is a hot commodity on the Internet!

–Possible topics are endless!

–This commodity is recession-proof!

–People are investing more money to get information and coaching in all parts of life and all around the world.

The demand for information is fueled by the ever-growing pressures on people’s time. People are always searching for information. They want instant gratification. They are demanding information in forms that are convenient to them–e-books, audio programs, videos, etc. You can create an information product for little or no cost.

Info products marketing involves:

–Identifying responsive markets with interest in a particular topic

–Packaging information products to match the interest and market

–Determining ways to sell and deliver the info products

Info Products Marketing Combined with Affiliate Marketing leads to…

Many online marketers agree that the easiest way to earn money is info products, and there is no easier online home business to get started than information products marketing, combined with affiliate marketing. It is also one of the least risky businesses. If you truly want to build an online home business, this is an excellent, online home business marketing strategy!

The first step in creating an info product is selecting the topic and overall focus. You will need to evaluate your niche market to do this successfully. Also, you will need to determine what is currently selling in your market. You will want to take a different angle at delivering value to your niche.

An advantage to getting started online and building online business with information products and affiliate marketing is that you can then transition to other business models to build residual income. Plus, affiliate marketing is an excellent way to tap into the power of this commodity.

Info products via affiliate marketing allows internet marketers to create full-time incomes with little or no technical skills or overhead expenses. As an affiliate, you will use internet marketing methods, including pay-per-click advertising, organic search engine optimization, and e-mail marketing to sell other people’s products online and earn a commission for your effort.

Affiliate marketing fits nicely with information products, and even in today’s economy, there are many opportunities to make money with affiliate information marketing. This is marketing products or services for other companies in exchange for a commission. As an affiliate marketer, you don’t handle inventory, customer service or follow-up. Whenever you successfully get a customer to buy something, you get paid a commission. Info products and affiliate marketing are ideal ways to learn online marketing as you earn commissions, but you must go about it the right way.

Do you want to learn the right way to build a business using information products marketing?

Why There Is a Need for Creating Information Products

Information will always be in demand. People are always asking, “How can I do xyz?”. This fact is why I love creating information products. I know there’s a demand and frankly, it’s just so rewarding when someone benefits from my instruction. In this article I’ll provide you with three reasons why there will always be a need to create information products such as ebooks.

Reason 1 – Free, Readily Available Information May Not Be Trustworthy
Truth is, there is so much information online in virtually every area. It’s important to note however, that much, if not most of the information, is not trustworthy. Much of it is based on mere opinion.

Creators of information products have (or should have) conducted thorough research on the topics they’re teaching. Along with the research, they should personally test their instruction to ensure credibility.

Reason 2 – People Would Rather Pay for Information Compiled for Them
This, in my opinion, is the most powerful selling point of information products. Much of the information online is segmented and probably always will be. When you go to a community-driven website, you may find a handful of questions being asked on a specific topic. Most people who want to learn about a specific topic will need more than a few answers to questions they find on some website. They want to know all the ordered steps necessary to do something. Therefore, people are willing to pay for this packaged information instead of spending hours trying to join together bits and pieces of information to learn everything.

Reason 3 – People Need a Solution to Their Problem Now
As a whole, we are more impatient now than ever before. This is primarily due to the fact that most everything in our lives is readily available. Fast service is a huge selling point for advertising. When we want something or want information on how to do something, we don’t want it two days from now. We want it now. This is another reason why information products will always be in demand. They are available instantly.

In conclusion, if you have information in your head that people need, why not make it available to them. There isn’t a better time than the present to create your own information product such as an ebook. Hopefully, this article has enlightened you to the fact that there is and always will be a demand for quality, factual, complete information.

Quickest Way to Create Information Products

In this article I want to explain the quickest and easiest way to create information products. I am referring to digital information products rather than physical products. In other words products that can be easily downloaded online.

Digital products generally come in three different formats:

  • Written such as an ebook
  • Audio
  • Video

The quickest method is audio. Basically all you need to do is to speak or teach the information and record yourself doing so!

If you record for one hour then at the end of that hour you will have a one hour audio training product! How long did it take? Just one hour!

Obviously you would need to plan what you were going to talk about so that you covered all the elements you needed to on this particular topic.

The plan might take you up to an hour to write but you would need to have a plan in place whatever type or format of product you were going to create so this is not extra time. You would be doing this anyway.

How long do you think it would take you to write an ebook that covered everything in an hours recording? Let’s assume that an hour worth of talking is roughly 30-50 pages of content. Would it take an hour to write that much content? I doubt it!

If you consider video products then again the time of recording the video is the time it will take to create the video product. However, videos generally require tweaking or editing. Also they take up a lot of memory on your server!

But Are Audio Products Effective For The Listener?

If you listen to an audio you have to remove all distractions and if you are like me you write notes on what you are listening to.

Therefore you learn more and have more depth of understanding. Listening to someone teach you about something enables you to learn more than if you just read an ebook with the exact same information.

You are able to pick up on the more important parts by the sound of that persons voice.

Are Audio Products Better For Your Information Business?

Since you can create an audio so quickly you will be able to create a much bigger portfolio of products and therefore have more products to sell!

Also you eliminate one of the main reasons why people working online struggle with product creation – you get rid of distractions!

In order to record you have to remove all distractions so the product gets done!